BRAND WEBSITE DESIGN | EUPHORIA THREADS APPAREL CO. | 2025
BRAND
Euphoria Threads is a gender-free clothing brand dedicated to empowering and uplifting the 2SLGBTQIA+ community. With a focus on spreading positivity and giving back, the brand celebrates authenticity through inclusive designs that embrace all identities. Rooted in kindness, love, and a commitment to community, Euphoria Threads creates apparel that reflects the beauty and diversity of the queer experience.
Euphoria Threads is a gender-free clothing brand dedicated to empowering and uplifting the 2SLGBTQIA+ community. With a focus on spreading positivity and giving back, the brand celebrates authenticity through inclusive designs that embrace all identities. Rooted in kindness, love, and a commitment to community, Euphoria Threads creates apparel that reflects the beauty and diversity of the queer experience.
COLOR PALETTE
Color palette blends bold contrasts with soft, vibrant pastels, creating a retro-futuristic and optimistic aesthetic. The top primary colors provide a striking yet dreamy foundation, while the secondary bottom colors add warmth, playfulness, and nostalgia. This palette evokes the energy of ‘80s neon, synthwave aesthetics, and unapologetic queer joy, embodying a vision that is inclusive, bold, and full of euphoria.
BRAND WEBSITE DESIGN | EUPHORIA THREADS APPAREL CO. | 2025
COLOR INSPIRATION
Used color meanings and their emotional impact to craft a cohesive and evocative color palette.
Used color meanings and their emotional impact to craft a cohesive and evocative color palette.
PRIMARY COLORS
• Black (#000000): Modern, polished, and timeless aesthetic, ensuring designs remain bold and striking.
• Light Purple (#CDB2FA): Evokes creativity, inclusivity, and self-expression. Adds warmth and approachability.
• Vibrant Teal (#00DFCA): Fresh, inviting color which symbolizes clarity, individuality, and renewal.
• Vibrant Purple (#8751E1): Bold, electric shade reinforcing creativity, uniqueness, and joy. Embodies confidence and empowerment.
• White (#FFFFFF): Purity, simplicity, clarity, and openness. Provides a sense of balance, allowing other colors to stand out while also evoking feelings of inclusivity, peace, and possibility.
• White (#FFFFFF): Purity, simplicity, clarity, and openness. Provides a sense of balance, allowing other colors to stand out while also evoking feelings of inclusivity, peace, and possibility.
SECONDARY COLORS
• Light Pink (#FFCFF0): Gentle, uplifting color that represents love, softness, and care, reinforcing inclusivity.
• Bubblegum Pink (#FF77D4): Playful, energetic pink that radiates joy, celebration, and pride.
• Vibrant Blue (#32A1FF): Symbolizes trust, freedom, and self-expression.
BRAND WEBSITE DESIGN | EUPHORIA THREADS APPAREL CO. | 2025
Thank you for viewing my work!
SJ Moecker (they/he)
Contact me: sj@euphoriathreads.com
