CV

Education:
Bachelors of Arts in Art
Focus: Photography
The University of Texas at San Antonio
2002-2007

Studied Environmental Sciences
Focus: Aquatic Biology
Oregon State University
2017-2023

Skills: Creative Direction • Brand Strategy • Art Direction • Brand Identity • Visual Storytelling • Campaign Development • Illustration • Product Design • Apparel Design • Typography • Creative Leadership • Cross-Functional Collaboration • Creative Operations • Design Systems • Accessibility • Creative Problem Solving • Mentorship • Production Design • Embroidery & Digitizing • Product Development
Creative Tools: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) • Figma • Procreate • Wilcom EmbroideryStudio • Shopify • HTML/CSS • Microsoft Office (PowerPoint, Excel, Word) • Google Workspace • Slack • Asana • Monday.com • Jira • AI Tools (ChatGPT, Claude, Microsoft Copilot)

Experience:
Embroidery & Digitizing Artist
Life is Good®, 2025–Present.
Creative Director, Founder
Euphoria Threads, 2023–Present.

Freelance Graphic Designer, Illustrator
2011-Present.

Lead Designer, Founder
Proud Threads, 2010-2014.
Senior Production Artist
Custom Ink, 2008–2024.
Expert Production Art Associate Manager
Custom Ink, Feb 2014 - Dec 2015.
Production Operations Coordinator
FedEx Office, 2006-2008.
Photography Intern
Out Traveler Magazine, 2008.
Disney College Program
The Walt Disney Company, 2005.

My Artistic Story: I've loved creating for as long as I can remember. Some of my earliest memories are of sitting on the back patio of my childhood home, painting until the sun disappeared and I realized I'd completely lost track of time. I still remember drawing my first self-portrait in elementary school. What started as something I loved doing became something much deeper. 

Art became how I understood the world, explored who I was, and communicated what I couldn't always say with words.​​​​​​​
Through hand-drawn illustration, thoughtful storytelling, and purpose-driven design, I strive to create work that helps people feel seen, fosters connection, and inspires positive change.
Process: Most everything I create begins with drawing, whether in my sketchbook or on my iPad. Those first sketches are where the ideas come to life. They're loose, imperfect, and full of personality, often leading me somewhere I never expected. From there, I build each piece by blending hand-drawn illustration with bold color, organic textures, and joyful, nature-inspired details.
Clients.​​​​​​​
American Foundation for Suicide Prevention (AFSP)
The Wandering Brew
Chick Lit Murder Mysteries Podcast 
The White Pig Animal Sanctuary
Euphoria Threads Apparel Co.
The Sassy Turtle Stationary
Proud Threads
Roots Fitness
Conestoga H.S. GSA Club
I love partnering with purpose-driven brands and organizations that are creating meaningful change because great creative work has the power to become part of something bigger than ourselves.

I believe creativity is one of the most powerful ways we connect with one another. It sparks curiosity, builds empathy, inspires action, and reminds us that we're never as alone as we think. Creating has always been how I make sense of the world, and my hope is that the work I create helps others do the same. If it helps even one person feel seen, discover a new perspective, or carry a little more compassion for themselves, others, or the world around them, then I've done what I set out to do.
Reflection: ​​​​​​​Some of my favorite work has been created alongside others. While I love creating my own artwork, I've found just as much fulfillment in collaborating with teammates, building on each other's ideas, and helping bring a shared vision to life. I've learned that the strongest creative work comes from people with different perspectives working toward a common purpose.
Interested in working together?
Shoot me an email at sjmoecker@gmail.com 
or send me a message through this contact form. 
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