BRAND IDENTITY & REBRANDING | EUPHORIA THREADS | 2024
Euphoria Threads is a gender-free clothing brand dedicated to empowering and uplifting the 2SLGBTQIA+ community. With a focus on spreading positivity and giving back, the brand celebrates authenticity through inclusive designs that embrace all identities. Rooted in kindness, love, and a commitment to community, Euphoria Threads creates apparel that reflects the beauty and diversity of the queer and trans experience.
Euphoria Threads is a gender-free clothing brand dedicated to empowering and uplifting the 2SLGBTQIA+ community. With a focus on spreading positivity and giving back, the brand celebrates authenticity through inclusive designs that embrace all identities. Rooted in kindness, love, and a commitment to community, Euphoria Threads creates apparel that reflects the beauty and diversity of the queer and trans experience.
TASK
Redesign logo to better align with mission that captures the brand's uplifting and empowering energy.
Redesign logo to better align with mission that captures the brand's uplifting and empowering energy.
Euphoria Threads underwent a bold rebranding to better align with its mission and community. While the original logo was clean and minimalist, it didn’t fully capture the brand’s uplifting and empowering energy. The task was to create a new logo that radiated joy, inclusivity, while staying simple and approachable—one that truly reflects the heart and soul of the brand.
Original Logo
New Logo
Embossed Logo Mark
INSPIRATION
The Euphoria Threads logo was designed to evoke a sense of euphoria while maintaining a clean and modern aesthetic. The circular composition reinforces unity and wholeness, while the surrounding stars symbolize limitless possibilities, queer and trans joy, and the magic of self-discovery. Inspired by the calm night sky, which is a recurring theme in the brand's illustrations and product designs, the logo captures a sense of wonder and empowerment. The curved lines and balanced typography create a bold yet welcoming feel, aligning with the brand’s mission to uplift and empower the community through gender-free apparel and accessories.
LOGO DESIGN | EUPHORIA THREADS APPAREL CO. | 2025
Need a rebrand or new logo design?
Email me at sjmoecker@gmail.com
www.euphoriathreads.com | Instagram
www.euphoriathreads.com | Instagram
