SJ Moecker - Custom Ink

Custom Ink
GRAPHIC DESIGN / ILLUSTRATION / CAMPAIGNS

Custom Ink is a Virginia-based leader in custom apparel, known for helping individuals, teams, and organizations design and order custom gear with meaning. I worked at Custom Ink for over 16 years as a creative leader and expert production artist, specializing in high-quality design execution across thousands of apparel campaigns. My work supported a wide range of customers—from nonprofits and small businesses to large-scale national events—translating creative visions into polished, print-ready artwork.

Custom Ink’s mission to build community through custom products aligned closely with my own passion for storytelling, design, and celebrating moments that matter.

Spring Peak Weeks Campaign
2017

Illustrated for Custom Ink’s 2017 internal campaign, Spring Peak Weeks: The Backlog Awakens—a space-themed initiative designed to energize team members during the company’s busiest season. Custom Ink is a Virginia-based leader in custom apparel.

This project included sci-fi-inspired visuals tailored for internal branding and motivation.

Tools: Adobe Illustrator, Adobe Photoshop

CVille Gives Campaign
2015

Illustrated design for Custom Ink’s Cville Gives Campaign, a fundraising and awareness initiative supporting local nonprofits in Charlottesville, Virginia. The design work was used for flyers, posters, and t-shirts which helped promote community engagement and raise donations for nonprofits.

Tools: Adobe Illustrator, Adobe Photoshop

Backlog Email Banners
2022

I designed the Custom Ink Art & Design and Production Art banners featured in the daily backlog email headers. These banners served as a visual anchor for internal communications, bringing a creative, branded touch to essential daily updates across departments.

Tools: Adobe Illustrator, Adobe Photoshop