SJ Moecker - Logofolio

Logofolio

Custom Ink
CLINK! Happy Hour, 2019.

Custom Ink is a Virginia-based leader in custom apparel, known for helping individuals, teams, and organizations design and order custom gear with meaning. I was tasked with designing the logo for Custom Ink’s company Happy Hour initiative. The concept plays on the word “link,” symbolizing community and collaboration, while also referencing the celebratory clink of glasses and the “ink” in Custom Ink. These combined puns honors both the brand and its employees—fondly known as ‘Inkers.’ The final logo was used across internal communications, including email headers, to promote a sense of camaraderie and workplace joy.

Tools: Adobe Illustrator, Adobe Photoshop

Euphoria Threads, 2024.

Euphoria Threads is a gender-free clothing brand founded in 2023. Inspired by a calm night sky, which is a recurring theme in the brand's illustrations and product designs, the logo captures a sense of wonder and empowerment. The curved lines and balanced typography create a bold yet welcoming feel, aligning with the brand’s mission to uplift and empower the community through gender-free apparel and accessories.

Tools: Adobe Illustrator, Adobe Photoshop

Roots Fitness, 2016.

Designed the logo for Roots Fitness, a gym in San Antonio, Texas focused on natural growth and strength. The client wanted to incorporate tree roots to symbolize grounded progress and personal development. To reflect their vision, I created a design that merges organic elements with a bold, distressed aesthetic. The final logo was featured as a mural on the gym wall and used across branded materials, including business cards, print collateral, and apparel.

Tools: Adobe Illustrator, Adobe Photoshop