SJ Moecker - LGBTQIA+ Campaigns

LGBTQIA+ Campaigns

Company Overview

Euphoria Threads is a gender-free clothing brand founded in 2023. As founder and creative lead, I guide the brand’s vision, overseeing everything from strategic direction and product development to design, storytelling, and day-to-day operations. Since 2024, I’ve led a range of impactful campaigns that celebrate LGBTQIA+ visibility and raise funds for community nonprofit organizations.

Trans Rights Are Human Rights Campaign, 2025

I led the creative direction, copywriting, and visual design for this centered around trans visibility and trans rights. The campaign launched a new t-shirt and hoodie design alongside a 48-hour flash sale for our ET Club newsletter members to drive impact and engagement.The campaign successfully boosted newsletter engagement, increased product sales, and reinforced Euphoria Threads’ role as both a creative brand and an advocate for trans rights.

Campaign Message

At the heart of this launch was this affirmation:
"Trans people are human beings deserving of the same rights, respect, and freedoms as everyone else. Everyone deserves the peace and self-love that come from living authentically and embracing their true selves."

Tools: Adobe Fresco, Apple Pencil, Adobe Illustrator, Adobe Photoshop, Shopify, Canva.

Trans People Deserve to Thrive Campaign, 2024

The Trans People Deserve to Thrive campaign was a social media and visual storytelling initiative advocating for a world where trans people are celebrated, loved, and free to be who they are.

At its heart was a hand-drawn butterfly, a symbol of transformation, resilience, and authenticity, with wings in the trans flag colors. Surrounding the butterfly is a handwritten message affirming trans people’s right to thrive, be happy, live without fear, and be seen as human—not as political pawns.

Tools: Adobe Fresco, Apple Pencil, Adobe Illustrator, Adobe Photoshop.

By transforming this illustration into the Euphoria Threads Trans Butterfly Tee, the campaign turned a powerful message into a wearable statement, encouraging trans people and allies to stand together, spread awareness, and fight for equal rights for the trans community.

Let Us Live Campaign, 2024

Tools: Adobe Fresco, Apple Pencil, Adobe Illustrator, Adobe Photoshop

Bodily Autonomy is a Human Right Campaign, 2025

This campaign was created to amplify the message that bodily autonomy is a fundamental right. To stand in solidarity with all people—trans, cis, nonbinary, and everyone in between—affirming the right to make personal decisions about their own bodies.

Tools Used: Procreate, Apple Pencil, Adobe Photoshop, Adobe Illustrator

Original Sketch

The design began as a pen sketch in a sketchbook, drawn while traveling. From its initial form on paper to its transformation into wearable art, this piece represents resistance, empowerment, and the ongoing fight for equality.

Tools Used: Sketchbook, Sakura Pigma Micron Black Pen

Social Media Illustrations

The artwork was finished using Procreate, then adapted for apparel to ensure the design remained bold and striking on black shirts—a symbol of light in the darkness and the unwavering resilience of this message. The tees are a wearable statement of resistance and solidarity, empowering people to fight for bodily autonomy for all.

Exist. Resist. Persist. Campaign, 2025

Tools: Adobe Fresco, Apple Pencil, Adobe Illustrator, Adobe Photoshop

We Are Human Campaign, 2025.

At the core of it all, beyond labels, identities, and differences, we are human. We all deserve love, respect, and the right to exist as we are—without fear, without compromise.

This campaign is about spreading a message of unity, compassion, and understanding. A reminder that no matter who we are, who we love, or how we navigate the world, our humanity connects us.